How Much Do Google Ads Cost - UK
Let’s talk… So how much do Google Ads cost in the UK in 2023?
For costs on Google Shopping, view our guide to Google Shopping Ads here >>
Google Ads is one of the most competitive marketing platforms out there. Even with the rise in social media advertising, it should still be a vital part of how your business markets itself. With CPC’s (Cost Per Click) usually ranging from £0.20 and up, you need to be able to target the right keywords in the right way. In this article we will explore the cost around Google Ads and how Digital Landscope can help with you ROAS (Return On Ad Spend), also if you are looking to align your SEO and PPC, we do both so you’re in safe hands.
The Average Ad Cost on Google
The average ad cost on Google depends on your budget and industry. Keywords are the decider of everything. Let’s take a look at an example. Say we (Digital Landscope) want to run an ad targeting London SEO services, we would look at the keywords and our audience to determine what we would choose in-line with our PPC strategy, if we decided one of our keywords was going to be “SEO Consultant London”, the cost per click on this is £22.11 and as we offer services, we would need to justify that kind of spend, if we received 100 clicks per month, we would be spending just over £2K, with Google Ads you only spend when a customer clicks on your ad and you can set a monthly budget. Now this an SEO keyword, one of the most competitive about, say you’re a tools company, you’re CPC for the keyword “drill bits” is only £0.70. So it is all about targeting according to the 3 main factors: Budget, Keywords, PPC strategy.
How Many Ads Can Be Run?
That is all dependent on how many you want. There isn’t really a limit, but the average under your campaign is at least 5 ad groups and within those at least 5 ads per ad group, with your ad group selecting a wide array of keywords.
Cost Per Click does vary from industry to industry, but with the right Google Ads strategy you can maximise any budget. Below we see how the different industries differ:
ROI (ROAS)
Return on investment is what it is all about. The average ROAS (Return On Ad Spend) is around 400% for search, this means your ads are performing well, but you should be aiming higher than that. Really we believe it should be in the thousands (%) and that’s what we see regularly for our clients. With figures like that, the advertising costs on Google will be worth the investment. On average a business will spend anywhere between £200 - £8000 on their ads per month to see results from Google Ads. It’s important to be sensible around each keyword and investigate how much actually needs spent and not just chuck money at it. We’ve seen businesses grow really well with a budget of £300! Especially if you’re industry is returning keywords with a CPC of around £0.20, these CPC’s are commonplace in clothing, solar energy and more.
So, What Next?
If you’d like us to step in and assist you on any level (consultancy and/or implementation), we would love to be a part of your journey. Head over to our contact page and fill in a form, or email us and let’s get the ball rolling to get you that great ROI you’ve been looking for and put your business in front of more quality customers than ever before. Doesn’t matter if you’re starting from scratch, need your account to be rescued or just need further optimisation.
Learn more on Google Ads management here >>
Thank you for reading this blog on the cost of Google Ads. Psst… we are also a fan of Microsoft Ads, so we offer optimisation over there too.
