Google Shopping Management

If you sell your product via your website, chances are you could benefit greatly from Google Shopping. Whether it’s set up but not optimised, or if this is the first time you’ve come across it, Digital Landscope are here to help you release the potential and drive more traffic to your website.

What is Google Shopping?

Google Shopping is operated via Google Merchant Center, from here you can import your products via your website (Shopify, Woocommerce etc.), you can also create Google Ads. When you create a Google Ad in Merchant Center for your product, it will appear on the top Google Shopping banner - ideal! Free listings are located below the ads. There is optimisation needed around keywords however, every part of your listing needs to sing louder than competitors. Google Shopping ads operate in a similar way to other Google Ads campaigns where you only pay when a product is clicked on.

Google Shopping management works similar to how you would optimise your products via SEO, there’s a good amount of work around it. It’s common for accounts to see invalid GTIN’s, limited visibility and more, so it’s crucial to monitor your Google Shopping efforts to get the most out of the platform.

Start your Google Shopping today with a chat with Digital Landscope, who can set everything up and maintain for you, or advise where required.